Wizkid is launching a Pan-African arm of his record label Starboy Entertainment. The singer who has had the Nigerian arm of the label running since 2013 has his eyes set on expansion throughout the continent.
His first batch of non-Nigerian artistes who have been signed to his record label includes Ghanaian group R2bees, sultry songstress Efya, and raving Nigerian-born singer Mr Eazi. Omar Sterling (Paedae) will be the new president of the outfit, and they will seek to push through with new music, uniting West Africa in a synergy between two strong entertainment hubs.
While many will see the act as a new and convenient way to expand his business, and have him playing at a level that no Nigerian act has ever played before, we look at what these acts will bring to Wizkid’s personal music. How will their appearance in his career contribute to the music from it? Would these contributions be felt?
Wizkid’s music is intrinsically pop music, representing the current needs of the masses. The singer, in pursuit of relevance and entertainment has kept to a simple script, singing hit songs via the most simple of lyrics. It is this simple lyrics, backed by his star-power, amazing beats, and his lovable signature voice, that has taken him to the top and kept him at that level.
But the star has grown. With each new achievement, there are calls for Wizkid to remix and clean up his act by metamorphosing his music into a more appealing brand, which also includes diversifying the content. Also, the incessant demands on his time has increased, making it increasingly difficlut for the man to dedicate a few hours of his day to songwriting and music creation. That’s where the new guys come in.
The new guys all many things in common. A shared country of operation (Ghana), extremely talented singers, vocalists, creators, writers and composers. The most important parts being the music angles.
Wizkid will have to rely heavily on his new acts for the creation of music. Songwriting duties will be evenly shared, with Efya and Mr Eazi being projected to handle new projects. Eazi is a skilled songwriter and composer who has a number of hit tracks in Ghana. Efya’s prowess in composing and recording can be rivalled by very few. It is this combination that Wizkid will look to avail himself of. Mugeez and Omar Sterling (R2bees) will also have to shoulder creative responsibilities and strategy.
Perhaps with all of these influences, Wizkid is aiming to drop the uber-African album, one album to rule them all and unite the continent with pop music. The singer knows this, hence his numerous features, signings, and cosigns. With his newly signed acts, Wizkid’s synergy from various music climes, if done right, will bring forth a sound that traverses all the barriers that have stood in the way of a continental unifying sound. Wizkid will be at the helm of it all, pioneering, leading, dictating, and creating. That way he contributes something spectacular to the game, and leaves posterity a great legacy.
His first batch of non-Nigerian artistes who have been signed to his record label includes Ghanaian group R2bees, sultry songstress Efya, and raving Nigerian-born singer Mr Eazi. Omar Sterling (Paedae) will be the new president of the outfit, and they will seek to push through with new music, uniting West Africa in a synergy between two strong entertainment hubs.
While many will see the act as a new and convenient way to expand his business, and have him playing at a level that no Nigerian act has ever played before, we look at what these acts will bring to Wizkid’s personal music. How will their appearance in his career contribute to the music from it? Would these contributions be felt?
Wizkid’s music is intrinsically pop music, representing the current needs of the masses. The singer, in pursuit of relevance and entertainment has kept to a simple script, singing hit songs via the most simple of lyrics. It is this simple lyrics, backed by his star-power, amazing beats, and his lovable signature voice, that has taken him to the top and kept him at that level.
But the star has grown. With each new achievement, there are calls for Wizkid to remix and clean up his act by metamorphosing his music into a more appealing brand, which also includes diversifying the content. Also, the incessant demands on his time has increased, making it increasingly difficlut for the man to dedicate a few hours of his day to songwriting and music creation. That’s where the new guys come in.
The new guys all many things in common. A shared country of operation (Ghana), extremely talented singers, vocalists, creators, writers and composers. The most important parts being the music angles.
Wizkid will have to rely heavily on his new acts for the creation of music. Songwriting duties will be evenly shared, with Efya and Mr Eazi being projected to handle new projects. Eazi is a skilled songwriter and composer who has a number of hit tracks in Ghana. Efya’s prowess in composing and recording can be rivalled by very few. It is this combination that Wizkid will look to avail himself of. Mugeez and Omar Sterling (R2bees) will also have to shoulder creative responsibilities and strategy.
Perhaps with all of these influences, Wizkid is aiming to drop the uber-African album, one album to rule them all and unite the continent with pop music. The singer knows this, hence his numerous features, signings, and cosigns. With his newly signed acts, Wizkid’s synergy from various music climes, if done right, will bring forth a sound that traverses all the barriers that have stood in the way of a continental unifying sound. Wizkid will be at the helm of it all, pioneering, leading, dictating, and creating. That way he contributes something spectacular to the game, and leaves posterity a great legacy.